History of Advertising Essay examples - 712 Words

History of Advertising The earliest form of advertising was simply people receiving information about goods and services by word of mouth from traders. Word of mouth advertising was used throughout the centuries and still is today, but something was introduced in the 15th century that would revolutionise the way of life. In the 15th century the printing press was introduced. In Europe printing was introduced in the 15th century, that movable type was reinvented by Johannes Gutenberg in Germany. From there printing spread to Italy, France, and England, where it was introduced by William Caxton. In England the first printing press was located at Westminister.†¦show more content†¦Bill posting was a popular and cheap way of advertising. Many people in big towns were employed into sticking posters onto walls around the towns, often covering other ads. Also another way of advertising was to use people to carry posters around all day. These people were called sandwich-board men. As competition increased , advertisers began to experiment with different ways of printing adverts. Advertisers wanted to attract the most attention so people would buy their product. A few ways of attracting attention were to have a striking first line, bold headlines, or repeated claims were all favoured devices. ---------------------------------------------------------------------- Even so, it was not until the latter half of the 19th century that advertising really began, not only to grow far more rapidly, but also to take on its now familiar forms. Several factors contributed to this sudden expansion. The Industrial Revolution had begun to concentrate production into fewer hands because machines could mass-produce in less time. Correspondingly, the producers need to advertise their products because the machines were very expensive and needed to compensate for them. A rise in general income and literacy had led to an increase in the circulation of the newspapers, which in turn made them far more attractive as an advertising medium.Show MoreRelatedHistory of Advertising (False Advertising)3614 Words   |  15 PagesEthics in Marketing: False Advertising History of Advertising and the Rise of Ethical Implications For decades, advertisements have been telling us not only what to buy, but also what we shouldn’t be able to live without. The history of advertising can be traced back as far as the Roman Empire, where posters advertising the gladiatorial games would be hung around for all to see. Modern advertising dates back to about 1583 when the first daily newspaper was printed in England under the reignRead MoreThe History And Development Of Advertising1659 Words   |  7 PagesA Research Paper on The History and Development of Online Advertisement In the beginning of the Internet era, users did not encounter much advertising as they slowly scrolled the infinite pages of the Internet. Now in the midst of an ever- evolving technology based society, the world of marketing and advertisement is making a strong effort to stay up current with the heavy use of the Internet in society. Online and social media advertisements are rapidly changing in an attempt to keep gettingRead MoreThe History Background of Advertising1515 Words   |  7 PagesThe History Background of Advertising 02/16/2012 1700’s-1900 Advertising has gone through several periods to be developed to the extent that it is today. Beginning in the 1700’s, the concept of the newspaper began to take hold of the early American Colonies. It wasn’t until 1736 that the concept of advertising became an aspect of newspapers due to its popularization on the count of Benjamin Franklin. Franklin began to use advertisements to sell items such as wine and mathematical instrumentsRead MorePepsis Advertising History1928 Words   |  8 Pages6 ounce bottle. 1939 brought a whole new look at the value of Pepsi. A cartoon strip, â€Å"Pepsi and Pete† introduced the theme â€Å"Twice as much for a nickel â€Å"to reinforce the huge value advantage of the soda Pepsi. By 1940 Pepsi makes nationwide history because their jingle†Nickle, Nickel† was broadcast nationwide and became a hit record. It was translated into 55 different languages. In1941 Pepsi wanted to support Americas War Efforts so it changed its bottles to red, white and blue. There alsoRead MoreA Brief History of the Development of Advertising1461 Words   |  6 PagesPGDM ROLL – PGDM/10/013 ASSIGNMENT – A BRIEF HISTORY OF THE DEVELOPMENT OF ADVERTISING DEFINITION - Advertising is a  process, not a medium in its own right, although it uses different media forms to communicate. Advertising, in its simplest form, is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media. HISTORY Egyptians used papyrus to make sales messagesRead MoreThe History of Advertising and Advantages and Disadvantages of Modern Advertising Techniques1744 Words   |  7 Pagesmedia includes the internet. Advertising is one example of information that is being spread to the mass audience through media. According to the dictionary, advertising is the paid, one-way marketing of giving information to the mass audience through channels of mass communications to promote goods, services, or ideas. Advertising comes in many form. There are infomercial, TV commercials, radio advertising, online advertising, celebrity branding, etc. Advertising has existed even during the oldRead MoreChanges And Problems Of The History Of Television Advertising1366 Words   |  6 PagesExamine changes and problems in the history of television advertising. Advertising - which can be reduced to ‘ad’ - is classically used to sell a product or service. The very first ad was aired July 1st 1942 in the USA; in the UK the first ad was aired September 22nd 1955 on ITV. In many countries political campaigns exist and are essential but in contrast countries such as Norway and France control or ban such political campaigns. The two core tasks of advertising are to meet broadcast standards andRead MoreHistory of Technology Use in Advertising Essay3412 Words   |  14 PagesIntroduction: Chapter 1 1.1 Why is it important to ask this question? It is sometimes easy for consumers and advertisers to forget, but advertising involves a whole ecosystem of creativity, copywriter and art director, planners and Creative Directors, affiliates of the brand, via a plethora of other professionals – and professions – in order for an idea to come to life and hit our TV screens, radio waves, and any other medium available. With a perpetual flux of new technologies, mediaRead MoreSome History of Promotion Marketing or Advertising Essay1083 Words   |  5 PagesSome History of Promotion Marketing/Advertising Promotional Strategies and Advertising are very important when it comes to marketing for a firm. One of the methods used to determine the internal and external environment in the organization business strategies is the strengths, weaknesses, opportunities and threats (SWOT) analysis. This is the matrix platform for most business firms and it is effective for organizations. When people are talking about promotional strategies and advertising; marketingRead MoreCoca Col A Long And Impressive History That Saw The Very Different Examples Of Advertising1509 Words   |  7 PagesCoca-Cola Advertisement The brand of Coca-Cola has a long and impressive history that saw the very different examples of advertising. To begin with, it was invented in the nineteenth century and gained its name by its two main ingredients - cola nuts (from which caffeine can be derived) and coca leaves. What is interesting, the coca-cola logo was created in the nineteenth century by Frank Mason Robinson. (Pendergarst 46) He invented the name of Coca-Cola and proposed the cursive script. What is